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A well placed calculator widget does two things at once. It answers a visitor’s question in the moment, and it moves that person closer to taking action. Mortgage payments, ROI estimates, repayment timelines, calories, shipping costs, unit conversions, body fat percentages, solar savings, break even points, tip splits, rent affordability, exchange rates, even keg to pint math for a bar’s event page. When you give people the answer where the question occurs, they stay longer

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